Generation

Deodorant

🔥 As seen on Dragons' Den 🔥

The sustainable deodorant backed by science.

With plastic-free refills and natural, effective ingredients.

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Reasons to be Fussy

PRO-PLANET

Plastic-free, compostable refills keep mother nature happy.

CONVENIENT

We deliver straight to your armpits whenever you want.

24HR PROTECTION

Science-baked formula leaves you smelling fresh all day.

PLANT-POWERED

All natural, free from aluminum, parabens and 100% vegan.

How it works:

Refill, Reuse, Repeat

Choose your case, it comes in five eye-popping colours.

1

Just choose from five eye popping case colours and five refined scents. Then we'll deliver refills straight to your armpits as often or as little as you want.

Choose from five refined scents that you'll want to sniff on repeat.

2

Choose from a flexible subscription plan or make a one-off purchase.

3

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With plastic-free compostable refills and a durable outer case that’s designed to last a lifetime, smelling good and doing good has never been so easy.

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Smell Good

Do Good

Feel Good

Our probiotic deodorant neutralises odour - causing bacteria and is full of premium natural ingredients that care for your skin as well as the planet.

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